Calla Haynes grew up in Toronto and studied in New York before moving to Paris where she worked for Rochas and Nina Ricci, finessing her textile and print design skills while absorbing the savoir-faire unique to French luxury houses.

She launched her own label in 2009. Her trademark balance of refined and relaxed won her many plaudits in the fashion world and she was finalist in a number of design awards. The label was put on hiatus in 2015, as Callas focused her attention on collaborations with diverse and high-end brands around the world.

This collaborative spirit inspired Haynes to seek out artisans in Morocco to explore the space between European Luxury and Berber Craft.  The result is "The Boucharouite Project": initiatives that focus on two key themes of Sustainable Design - recycling textiles and supporting traditional craft. This includes a collection of rugs made in collaboration with female weavers, and a collection of Babouche slippers handmade in the souk of Marrakesh using upcycled vintage Berber rugs.