Iden is a London-based label specialising in sustainable denim products. Sourcing their fabrics from pioneering mills, their emphasis is on using natural, organic and recycled materials to create pieces that are as kind to the environment as they are to your wallet. In addition to denim, Iden also produce a range of tops, knitwear, dresses and coats to create collections that have a strong feminine modernity that transends the test of time.