With a family background in the fashion industry, Ash Kumar started Manchester-based Native Youth in 2013 as a menswear brand, adding womenswear two years later. Womenswear now makes up more than half of their sales. The label has gone on to gain a fine reputation worldwide, with numerous industry awards and stockists worldwide.
With a mantra of 'People, Planet, Product', Native Youth are working hard to reduce the impact of their business operations on the planet, and protecting the health and wellbeing of workers in their supply chain. Increasingly, they are using sustainable materials such as tencel and viscose in their designs.