Sunday at the Villa's aim is to take something old, use what is special about it to make it more special, and allowing someone to love it afresh.
Having studied Womenswear Design at Central St Martins, label creator Jo worked for designers Chloe and Paul Smith, consulted for Tesco, explored heritage at Laura Ashley and pioneered sustainable fashion at Fat Face. In addition, she had learned to lovingly restore vintage clothes at the legendary Antique Clothing Shop on Portobello Road. A magnet for designers and fashion students, this was the place to go for inspiration or something truly unique.
Sunday at the Villa brings together this passion for vintage with the ever more urgent need to produce beautiful fashion sustainably.